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      SPECIAL: Free Delivery in Oakland!
      SPECIAL: Free Delivery in Oakland!
      Purveyor of Lovely Things

      Bella Vita

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      Bella Vita Shop is a playfully curated Rockridge outpost with a mix of fun and eclectic finds for women and children.


      Filled from the floor to the rafters with whimsy, color, and pattern, the shop carries giftable goods and clothing by local and independent designers. The selection is hand-picked and unique, from stationary and candles to handbags and jewelry. Known for their sweet staff and adorable kids section, this shop is a neighborhood favorite.

      Meet the owner, Jennifer:

      The gallery wall
      Whimsy, color, and pattern



      What were you doing before opening Bella Vita? 
      I was the Senior Director of Visual Merchandising for The Gap.

      What led you to open the shop – what was your vision? 
      I was at The Gap for 17 years - It was time for me to do my own thing. I had always wanted to open a shop and in 2000 Bella Vita was born.

      What do you carry in the shop?
      You'll always find a great mix of color and pattern. We also love a bit of whimsy.

      Why did you choose to open in Oakland?
      I live in Oakland and my daughter goes to school in Oakland. I wouldn't want my shop to be in any other city. Oakland is the BEST city with the BEST shops, restaurants, artists and Oakland Pride is HUGE!

      How long have you lived in the community?
      21 years

      What are you top 3 spots in the neighborhood?
      1. Belotti is my go to for the best Italian food 2. La Farine is my favorite place to get a fruit tart and they have the most amazing baguettes. 3. I love going to the Rockridge Library - such a gem to have it so close by.

      Who would you most like to visit the shop?
      I would lose my mind if Barack Obama walked into my shop!!

      What's playing in the shop?
      If I'm working you'll probably hear Amy Winehouse, Eryka Badu, Neil Young, or Ella Fitzgerald.

      • ...
        $20.00

        Soy Candles

        Bella Vita

        Petals Poured Candles We couldn't be more excited - Our best selling soy candles are now available online! 100% soy candles hand poured in Berkele...

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        $20.00
      • ...
        $10.00

        Kids Cotton Face Masks (several prints)

        Bella Vita

        Seriously Shea As we all learn to live with a new normal we are proud to design all of our face masks to be high quality, super comfortable and fit...

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        $10.00
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        $10.00

        Color Aviator Kids Sunglasses

        Bella Vita

        The perfect sunglasses for your cool kid! Color Aviator Sunglasses are pretty much the must have accessory for your little one. Size: 1.8" x 5" 100...

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        $10.00
      • ...
        $84.00

        Pollyjean Dress - Monaco Stripe

        Bella Vita

        Saint Geraldine Pull - On Dress, Ruffle Hem , POCKETS , Elastic Sleeve Opening - Piping Detail Contrast. -100% cotton gauze - Multi color stripe li...

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        $84.00
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        $5.00

        Award Ribbon Cards

        Bella Vita

        Yellow Owl Workshop Our take on the classic award ribbon features luxe satin ribbon with a metallic cord, gold foil designs and a fold down note fo...

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        $5.00
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        $28.00

        Half Circle Straw Clutch (several colors)

        Bella Vita

        hello 3 AM The cutest little clutch EVER! Perfect size to hold your phone, keys and ID. The hard part will be picking a color. 12" x 7" Removable s...

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        $28.00
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        $6.00

        Bunny Hair Clips (several colors)

        Bella Vita

        Miss Mimi Cute Bunny rabbit shape clip/brooch by Miss Mimi. Dimensions2.9" l x 0.6" w You will receive one clip. Bella Vita is a playfully curated ...

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        $6.00
      • ...
        $30.00

        Baby Bird Bodysuit and Tee

        Bella Vita

        The Bee and The Fox Professionally screen printed on a natural colored bodysuit and crew neck tee with black ink. 100% cotton. Available in baby a...

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        $30.00
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        $24.00

        Wooden Elephant Xylophone

        Bella Vita

        PetitCollage A great way to introduce your little ones to harmony and rhythm through play. Five brightly coloured metal bars produce five sweet not...

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        $24.00
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        $28.00

        Kawaii Ice Cream Baby + Kids Tee

        Bella Vita

        Mochi Kids Hand-screen printed on super soft apparel made in the USA! Machine wash inside out tumble dry low or dry flat to avoid shrinking. Since ...

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        $28.00
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        $22.00

        Short Sleeve T-Shirt (All-Over Print) - Flowers

        Bella Vita

        Pigeon Organics Printed short sleeve T-shirt. Shoulder snaps on smallest sizes (up to 3-4y). FABRIC: 100% organic cotton (jersey) Bella Vita is a p...

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        $22.00
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        $24.00

        Giraffe | Cotton Floppy Sun Hat

        Bella Vita

        Jan & Jul • Gro-With-Me®: Drawstring head adjustment & adjustable chinstrap ensure perfect fit and longer use • Superior Sun Protection: 50...

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        $24.00
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        $22.00

        Bloomers (Muslin)

        Bella Vita

        Pigeon Organics Easy pull-on bloomers in soft muslin. FABRIC: 100% organic cotton (muslin) Bella Vita is a playfully curated Rockridge outpost with...

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        $22.00
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        $38.00

        Baby All-In-One (Muslin)

        Bella Vita

        Pigeon Organics Easy muslin baby all-in-one for long summer days. Snaps inside legs. FABRIC: 100% organic cotton (muslin) Bella Vita is a playfully...

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        $38.00
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        $24.00

        Summer Body (All-Over Print) - Flowers

        Bella Vita

        Pigeon Organics Printed body with short sleeves, no legs, and snaps at crotch for easy changing. FABRIC: 100% organic cotton (jersey) Bella Vita is...

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        $24.00
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        $17.00

        Like A Girl Book

        Bella Vita

        Author: Lori Degman Illustrator: Mara Penny Hardcover Create, prevail, change the world . . . like a GIRL! This celebration of international girl ...

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        $17.00
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        $12.00

        Cupid Matte Claws (two colors)

        Bella Vita

        Chunks One of the five OG Matte Claws I made for my first Chunks delivery and it just keeps going strong. Super versatile, a staple really, in any ...

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        $12.00
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        $42.00

        A-Line Top with Square Neck (cactus print) LAST ONE!

        Bella Vita

        Compania Fantastica A-line top with cactus print. Square neck. Sleeveless with ruffle detail around the armholes. Gathered high waist. Model is wea...

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        $42.00
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        $28.00

        Vintage Lantern - Red

        Bella Vita

        Maileg Light up the dark with this miniature lantern. Remember to turn off the light when our friends go to bed - the battery can be changed by an ...

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        $28.00
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        $16.00

        Rubber Boat - Yellow Stripe

        Bella Vita

        Maileg Vacation time. A small boat made in coated fabric for an authentic look. It is not water proof, so only play on dry ground… only in your ima...

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        $16.00
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        $17.00

        Beach Set for Big Sister Mouse

        Bella Vita

        Maileg Vacation time. This set include all essential accessories for a fun day at the beach: bathing suit, sunhat and a towel. It all fits the mice...

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        $17.00
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        $17.00

        Beach Set for Big Brother Mouse

        Bella Vita

        Maileg Vacation time. This set include all essential accessories for a fun day at the beach: trunks, goggles and a towel. It all fits the mice in s...

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        $17.00
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        $28.00

        S/S Print 2-Way' Zip Romper - Lions

        Bella Vita

        Parade Organics Parade's organic cotton zipper rompers are designed for ultimate comfort and easier changes. This style always gets the rave review...

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        $28.00
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        $36.00

        Hiking Mouse - Big Sister

        Bella Vita

        Maileg Let's take a hike with our new friend. She is wearing a sporty outfit with a bandana to keep the sun out of her eyes. She comes prepared for...

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        $36.00