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      SPECIAL: Free Delivery in Oakland!
      SPECIAL: Free Delivery in Oakland!
      Purveyor of Lovely Things

      Bella Vita

      Browse Products

      Bella Vita Shop is a playfully curated Rockridge outpost with a mix of fun and eclectic finds for women and children.


      Filled from the floor to the rafters with whimsy, color, and pattern, the shop carries giftable goods and clothing by local and independent designers. The selection is hand-picked and unique, from stationary and candles to handbags and jewelry. Known for their sweet staff and adorable kids section, this shop is a neighborhood favorite.

      Meet the owner, Jennifer:

      The gallery wall
      Whimsy, color, and pattern



      What were you doing before opening Bella Vita? 
      I was the Senior Director of Visual Merchandising for The Gap.

      What led you to open the shop – what was your vision? 
      I was at The Gap for 17 years - It was time for me to do my own thing. I had always wanted to open a shop and in 2000 Bella Vita was born.

      What do you carry in the shop?
      You'll always find a great mix of color and pattern. We also love a bit of whimsy.

      Why did you choose to open in Oakland?
      I live in Oakland and my daughter goes to school in Oakland. I wouldn't want my shop to be in any other city. Oakland is the BEST city with the BEST shops, restaurants, artists and Oakland Pride is HUGE!

      How long have you lived in the community?
      21 years

      What are you top 3 spots in the neighborhood?
      1. Belotti is my go to for the best Italian food 2. La Farine is my favorite place to get a fruit tart and they have the most amazing baguettes. 3. I love going to the Rockridge Library - such a gem to have it so close by.

      Who would you most like to visit the shop?
      I would lose my mind if Barack Obama walked into my shop!!

      What's playing in the shop?
      If I'm working you'll probably hear Amy Winehouse, Eryka Badu, Neil Young, or Ella Fitzgerald.

      • ...
        $28.00

        Star Tutu (two colors)

        Bella Vita

        Tracie's Pretty much the cutest tutu ever! Available in two colors - Not only for dress up anymore. Tutus are for everyday! Bella Vita is a playful...

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        $28.00
      • ...
        $30.00

        Baby Bird Bodysuit and Tee

        Bella Vita

        The Bee and The Fox Professionally screen printed on a natural colored bodysuit and crew neck tee with black ink. 100% cotton. Available in baby a...

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        $30.00
      • ...
        $20.00

        Black Lives Matter Puzzle

        Bella Vita

        The Found We are excited to announce that The Found has created a work of art to honor the Black Lives Matter movement. We are fully committed to u...

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        $20.00
      • ...
        $7.99

        All Kinds of Kindness

        Bella Vita

        Simon & Schuster Author: Judy Carey Nevin. Illustrator: Susie Hammer From the irrepressible team behind All Kids Are Good Kids comes a board bo...

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        $7.99
      • ...
        $20.00

        Dolly Parton Puzzle

        Bella Vita

        The Found Our bright and bold puzzles include matte paper finish, thick non-uniform pieces and an 8" x 10" reproduction piece. Size: 18" x 24" &...

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        $20.00
      • ...
        $52.00

        Cheetah Sweatshirt

        Bella Vita

        Baby Cats of California Cheetah to the max! You loved the Cheetah t-shirt, now you can love the Cheetah sweatshirt! Made in our classic sweatshirt ...

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        $52.00
      • ...
        $20.00

        Michelle Obama Puzzle

        Bella Vita

        The Found When They Go Low We Go High puzzle - we LOVE Michelle Obama! Our bright and bold puzzles include matte paper finish, thick non-uniform pi...

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        $20.00
      • ...
        $16.00

        Cotton Face Masks (several prints)

        Bella Vita

        Handmade by Daniella Paz Adult MaskEach mask is made from two layers of 100% woven cotton, layers form a pocket that can be used to insert a filter...

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        $16.00
      • ...
        $9.00

        Pop Cutie Color Cat Rings

        Bella Vita

        Pop Cutie Pop Cutie Cat Rings - each in a gift box with cute graphic made by the French illustrator Clementine Derodit. The ring is adjustable in s...

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        $9.00
      • ...
        $46.00

        Corduroy Skirt (two colors)

        Bella Vita

        Mini Molly Straight mini skirt Super Soft Velvet Corduroy, Lined with shorts Side pockets Zip in the back Adjustable waistband Length : 35cm (for 8...

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        $46.00
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        $8.00

        Happy Creatures Hair Clips

        Bella Vita

        Rainbow Unicorn Birthday Surprise "Rainbow Unicorn Birthday Surprise is here to make your life a whole lot more fun.." Adorable acetate kids hair c...

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        $8.00
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        $14.00

        Wave Barrette (Two Colors)

        Bella Vita

        Chunks This lime chartruese wavy barrette measures approx 3.5-4” long. Made from acetate with metal clasp. Designed in Seattle, WA. Proudly made i...

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        $14.00
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        from $38.00

        Soft Cozy Sweater Top + Pant (blush)

        Bella Vita

        Macaron Will be restocked January 5th TOP AND PANT ARE SOLD SEPARATELY Super soft cozy sweater pant and top. Pair together or wear separately. So ...

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        from $38.00
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        $80.00

        Flower Tie Top

        Bella Vita

        Saint Geraldine All over floral print with a cute tie front and a ruffle sleeve. Cute on it's own or under a blazer or sweater. We LOVE a tie fron...

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        $80.00
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        $30.00

        Chambray Drawstring Joggers

        Bella Vita

        Hayden Chambray Drawstring Joggers Chambray Washed Denim Fabric Fitted Drawstring Waist Front Pockets Fitted Stretch Cuffs Relaxed Jogger Fit Be...

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        $30.00
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        $84.00

        Drape Printed Long Sleeve Dress

        Bella Vita

        Traffic People FINAL SALE/No Returns or Exchanges Additional 20% off SALE items. No Code Needed. Geometric prints and feminine silhouettes define...

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        $84.00
      • ...
        $178.00

        Coveralls Long Cat Pink

        Bella Vita

        Nooworks Behold your new uniform. The most comfortable fitting coveralls. Now stop looking so good and get to work! Featuring artwork by Aelfie mad...

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        $178.00
      • ...
        from $32.00

        Fierce Like Frida Tee (Adult + Kids)

        Bella Vita

        WEErascals Adult Frida Kahlo :: feminist icon and considered one of Mexico's most famous artists. No one can rock a uni-brow and head full of flowe...

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        from $32.00
      • ...
        $67.00

        Chrissie Dress

        Bella Vita

        Saint Bernadine FINAL SALE/No Returns or Exchanges Additional 20% off SALE items. No Code Needed. Our favorite go to dress, fitted on the bodice wi...

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        $67.00
      • ...
        $73.00

        Printed Floral Top

        Bella Vita

        Molly Bracken Straight silhouette Sheer printed veil Buttoned wide cuffs Length : 68cm size S The model measures 177 cm // 5’9 Bella Vita is a pla...

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        $73.00
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        $38.00

        Embroidered Baby Dress

        Bella Vita

        We love the collar and the embroidery on this dress. Such an adorable 2 piece set. Perfect for spring time! Cotton Blend Bella Vita is a playfully...

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        $38.00
      • ...
        $50.00

        Cozy Open Cardigan (2 colors)

        Bella Vita

        &merci Fuzzy open cardigan with pockets Roomy oversized fit Ultimate cozy comfort Side pockets Model is 5' 8" and wearing a size small 70% Poly...

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        $50.00
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        $34.00

        Swan Dress

        Bella Vita

        Mud Piie Take a trip to the magical world of Swan Lake! Featuring a lightweight, breezy fabrication, this dress comes complete with an all-over swa...

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        $34.00
      • ...
        $170.00

        Fiji Dress - French Stripe

        Bella Vita

        modaspia the fiji dress in the season's best selling fabric, a french stripe linen. shirring at waist and back. deep v neckline. front welt pockets...

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        $170.00