Bella Vita Shop is a playfully curated Rockridge outpost with a mix of fun and eclectic finds for women and children.
Filled from the floor to the rafters with whimsy, color, and pattern, the shop carries giftable goods and clothing by local and independent designers. The selection is hand-picked and unique, from stationary and candles to handbags and jewelry. Known for their sweet staff and adorable kids section, this shop is a neighborhood favorite.
Meet the owner, Jennifer:


What were you doing before opening Bella Vita?
I was the Senior Director of Visual Merchandising for The Gap.
What led you to open the shop – what was your vision?
I was at The Gap for 17 years - It was time for me to do my own thing. I had always wanted to open a shop and in 2000 Bella Vita was born.
What do you carry in the shop?
You'll always find a great mix of color and pattern. We also love a bit of whimsy.
Why did you choose to open in Oakland?
I live in Oakland and my daughter goes to school in Oakland. I wouldn't want my shop to be in any other city. Oakland is the BEST city with the BEST shops, restaurants, artists and Oakland Pride is HUGE!
How long have you lived in the community?
21 years
What are you top 3 spots in the neighborhood?
1. Belotti is my go to for the best Italian food 2. La Farine is my favorite place to get a fruit tart and they have the most amazing baguettes. 3. I love going to the Rockridge Library - such a gem to have it so close by.
Who would you most like to visit the shop?
I would lose my mind if Barack Obama walked into my shop!!
What's playing in the shop?
If I'm working you'll probably hear Amy Winehouse, Eryka Badu, Neil Young, or Ella Fitzgerald.
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$28.00Star Tutu (two colors)
Bella VitaTracie's Pretty much the cutest tutu ever! Available in two colors - Not only for dress up anymore. Tutus are for everyday! Bella Vita is a playful...
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$30.00Baby Bird Bodysuit and Tee
Bella VitaThe Bee and The Fox Professionally screen printed on a natural colored bodysuit and crew neck tee with black ink. 100% cotton. Available in baby a...
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$20.00Black Lives Matter Puzzle
Bella VitaThe Found We are excited to announce that The Found has created a work of art to honor the Black Lives Matter movement. We are fully committed to u...
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$7.99All Kinds of Kindness
Bella VitaSimon & Schuster Author: Judy Carey Nevin. Illustrator: Susie Hammer From the irrepressible team behind All Kids Are Good Kids comes a board bo...
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$20.00Dolly Parton Puzzle
Bella VitaThe Found Our bright and bold puzzles include matte paper finish, thick non-uniform pieces and an 8" x 10" reproduction piece. Size: 18" x 24" &...
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$52.00Cheetah Sweatshirt
Bella VitaBaby Cats of California Cheetah to the max! You loved the Cheetah t-shirt, now you can love the Cheetah sweatshirt! Made in our classic sweatshirt ...
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$20.00Michelle Obama Puzzle
Bella VitaThe Found When They Go Low We Go High puzzle - we LOVE Michelle Obama! Our bright and bold puzzles include matte paper finish, thick non-uniform pi...
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$16.00Cotton Face Masks (several prints)
Bella VitaHandmade by Daniella Paz Adult MaskEach mask is made from two layers of 100% woven cotton, layers form a pocket that can be used to insert a filter...
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$9.00Pop Cutie Color Cat Rings
Bella VitaPop Cutie Pop Cutie Cat Rings - each in a gift box with cute graphic made by the French illustrator Clementine Derodit. The ring is adjustable in s...
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$46.00Corduroy Skirt (two colors)
Bella VitaMini Molly Straight mini skirt Super Soft Velvet Corduroy, Lined with shorts Side pockets Zip in the back Adjustable waistband Length : 35cm (for 8...
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$8.00Happy Creatures Hair Clips
Bella VitaRainbow Unicorn Birthday Surprise "Rainbow Unicorn Birthday Surprise is here to make your life a whole lot more fun.." Adorable acetate kids hair c...
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$14.00Wave Barrette (Two Colors)
Bella VitaChunks This lime chartruese wavy barrette measures approx 3.5-4” long. Made from acetate with metal clasp. Designed in Seattle, WA. Proudly made i...
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from $38.00Soft Cozy Sweater Top + Pant (blush)
Bella VitaMacaron Will be restocked January 5th TOP AND PANT ARE SOLD SEPARATELY Super soft cozy sweater pant and top. Pair together or wear separately. So ...
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$80.00Flower Tie Top
Bella VitaSaint Geraldine All over floral print with a cute tie front and a ruffle sleeve. Cute on it's own or under a blazer or sweater. We LOVE a tie fron...
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$30.00Chambray Drawstring Joggers
Bella VitaHayden Chambray Drawstring Joggers Chambray Washed Denim Fabric Fitted Drawstring Waist Front Pockets Fitted Stretch Cuffs Relaxed Jogger Fit Be...
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$84.00Drape Printed Long Sleeve Dress
Bella VitaTraffic People FINAL SALE/No Returns or Exchanges Additional 20% off SALE items. No Code Needed. Geometric prints and feminine silhouettes define...
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$178.00Coveralls Long Cat Pink
Bella VitaNooworks Behold your new uniform. The most comfortable fitting coveralls. Now stop looking so good and get to work! Featuring artwork by Aelfie mad...
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from $32.00Fierce Like Frida Tee (Adult + Kids)
Bella VitaWEErascals Adult Frida Kahlo :: feminist icon and considered one of Mexico's most famous artists. No one can rock a uni-brow and head full of flowe...
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$67.00Chrissie Dress
Bella VitaSaint Bernadine FINAL SALE/No Returns or Exchanges Additional 20% off SALE items. No Code Needed. Our favorite go to dress, fitted on the bodice wi...
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$73.00Printed Floral Top
Bella VitaMolly Bracken Straight silhouette Sheer printed veil Buttoned wide cuffs Length : 68cm size S The model measures 177 cm // 5’9 Bella Vita is a pla...
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$38.00Embroidered Baby Dress
Bella VitaWe love the collar and the embroidery on this dress. Such an adorable 2 piece set. Perfect for spring time! Cotton Blend Bella Vita is a playfully...
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$50.00Cozy Open Cardigan (2 colors)
Bella Vita&merci Fuzzy open cardigan with pockets Roomy oversized fit Ultimate cozy comfort Side pockets Model is 5' 8" and wearing a size small 70% Poly...
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$34.00Swan Dress
Bella VitaMud Piie Take a trip to the magical world of Swan Lake! Featuring a lightweight, breezy fabrication, this dress comes complete with an all-over swa...
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$170.00Fiji Dress - French Stripe
Bella Vitamodaspia the fiji dress in the season's best selling fabric, a french stripe linen. shirring at waist and back. deep v neckline. front welt pockets...
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